Within Internet Marketing circles, there’s much talk about this thing called back links for years. And if you’re an Internet Marketing (IM) novice or have just launched your first website, you can not underestimate the importance of this SEO technique in determining whether your website will be found in search engines when potential clients or customers search for goods and services using the internet.
Put simply, the more (relevant and authoritative) back links your website has pointing to it, the better change those searching for your goods and services using keywords in search queries have of finding your website ranking towards the top of those search results.
If your business is using paid advertising, then this is something you needn’t worry about. On the other hand, we assume that you’re relying on ethical organic Google ranking, and would hope to get your website on to page 1 of Google, but lack understanding of the use or implement links from other websites. 구글광고대행
In a nutshell, a back link is a hyperlink (a link that can be clicked on) on another site that links to your website. Unlike Bing and Yahoo (which are determined by factors in place – although generally less than 25 percent of the market for search engines), Google uses these links to see how your new website ranks.
Google takes into account the anchor text link as well as the authority of the site that the link is embedded on. With regards the results of Google organic search, back links play a significant part in influencing the success of the classification place.
You might then ask yourself, “How can I get those back links to my website about Chinese modern paintings? Back in the day webmasters politely contacted other webmasters and requested what is commonly known as a reciprocal link; a link on their website which links back to your Chinese modern painting website.
Nowadays it’s a bit of a waste of time because Google has downgraded the influence of what they see as reciprocal links on sites. They now have little if any value at all.
There are several other factors to consider. Are those links do follow or no follow links? The page rank of the page where the back link originates has significantly more impact.